(Source: Oracle Corporation) Extending its commitment to help consumer marketers target, convert and retain their ideal customers, Oracle has introduced new innovations and integrations for the Oracle Marketing Cloud. The latest additions empower marketers to use differentiated audience data for targeting on their paid media, orchestrate cross-channel interactions and further optimize the customer experience. Marketers can now improve the customer experience through a new direct integration between Oracle Maxymiser and Oracle Responsys...
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